Gaining a critical mass of users is the fundamental challenge for new companies. Picking up users is doubly tricky when you’re propelling a platform that depends on user-generated content.
To attract users to a dating application, you should ensure that you as of now have enough users on board from the very begin.
In this article, we’ll take a gander at a few hints for defeating the chicken and egg issue, particularly for mobile dating new businesses. We’ll deliver how to acquire an initial user base, and how to keep your client base developing. Step by step instructions to get users for your dating application is one of the most troublesome inquiries you need to answer.
What you ought to choose first
You should characterize three things before your get your first users onboard:
- Target audience
- Competitive advantage.
Who your users are – Target audience
A dating application’s esteem is to its users. You should dependably remember the group of onlookers that your application targets. While Tinder has assumed control over the mass market, many dating applications have still possessed the capacity to flourish by focusing on the particular group of people. There are dating applications for Farmers (Farmers Only), for pet owners (Twindog), for the LGBT people group (Grindr, Her), for same-sex friendships (Hey! VINA, Bro), for national minorities (JSwipe), and for some different socioeconomics. So here you have to decide your audience according to the dating app that you needed to attract users. Howzu – Tinder dating app developed by Appkodes which may be customized into any of the above-mentioned dating apps you want.
How they should see your app – Positioning
After you’ve characterized your intended interest group, you should see how to speak with them and how you need them to consider your app. You should position your application with an unmistakable message – a message that will resonate throughout all your promotional materials.
For instance, the Hinge application positions itself as a hostile to Tinder for individuals searching for meaningful relationships and not simply hookups. Hinge additionally tries to limit the amount of spammers, creepers, and fake records. To keep accounts genuine, Hinge gives data from a client’s Facebook page, for example, their friends list, photographs, conjugal status, and place of living and examining, and after that organizes coordinates just between friends of friends. Along these lines, Positioning is a most required and relevant step which has to be done to attract more users. Howzu – has all the features that needed to keep accounts legit.
Why they will prefer your app over others – Competitive advantage
Positioning communicates the theory behind your application, yet you should unmistakably articulate that positioning – for yourself and for your intended audience. As such, you should express how your application differs from other dating applications available. Does it kill creepers, spammers, and bots? What unique components does it offer? Noting these inquiries will enable you to solidify your idea.
You can concentrate on only one element that recognizes your app from others, yet remember that the dating app market is crowded today. The more unique elements your application gives, the more noteworthy the odds that it won’t be overwhelmed by others. Take a gander at the tale of the Lulu application, which had a unique element that enabled ladies to compose unknown reviews about guys. Since a few men discovered this feature offensive – and felt that it made the application more important for ladies than for men – the developers needed to dispose of this “guy review” feature. Be that as it may, they don’t have anything to offer in its place, thus numerous users just lost enthusiasm for the app inside and out. So, before starting a dating app just plan it completely like what are all the features you need and what are all need to be avoided. This is important because once your users got interested in your app because of a feature and later on if you want to remove it may lead to losing a lot number of users.